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#Scandal317 Ratings - “Flesh and Blood.”

  • Zap2it10 p.m. ABC: ”Scandal” (9.1 million, 6.2/11) // 18-49 leader: "Scandal" (3.0) 
  • ABCABC’s “Scandal” (2.9/9) and “Grey’s” (2.7/8) stood as the Top 2 dramas on Thursday in Adults 18-49 and were also the Top 2 most social TV shows of the night with 339,727 and 40,768 tweets, respectively.
  • Variety"Scandal" drew 8.8 million viewers overall and a rating of 3.1 among the advertiser-coveted 18- to 49-year-old audience, marking a 7% improvement from last week’s episode in the key demographic. The show starring Kerry Washington has enjoyed strong numbers this season, with Thursday’s installment up 19% from its comparable year-ago telecast in 18-49.
  • DeadlineWith its penultimate episode before next week’s Season 3 finale, Scandal (3.0/9) not unexpectedly ramped it up with more tension and potentially explosive outcomes. The Shonda Rhimes-produced drama also bopped up 3% among adults 18-49 compared with last week’s season low.
  • Sitcoms Online does a solid 3.4 18-49 rtg in top 25 mkts crushing 10p comp

Standing O to Debbie Allen for directing tonight’s #Scandal.

Black female show runner (Shonda Rhimes), black female lead (Kerry Washington), and black female director!

(It’s the SECOND time ever on #Scandal that this has happened.  Ava DuVernay was the first black female director with episode #308, “Vermont is for Lovers, Too.”)